How to scale a circular business with Swappie

Norrsken House Stockholm | May 13th | 12:00–13:00
Circular logic vs. human behavior

Choosing circular should be a no-brainer. It’s cheaper, smarter, and better for the planet. But when circular logic meets human behavior, things get complicated. Old habits, lack of trust, and cultural norms stand in the way of change, even when it makes perfect sense. 

That makes Swappie such an interesting case as Europe’s leading end-to-end platform for refurbished iPhones, with over 2 million customers in 11 countries. Swappie has built a fast-growing business on a model that only works if people change how they consume.

Making refurbished mainstream requires more than technology and reusing products. Habits are hard to break, and linear thinking still dominates the market. Consumers expect high quality and need to trust the brand. It also requires unlocking the potential of circular behavior among people, like getting people to send in the millions of old phones sitting unused in drawers across Europe.

At this lunch and learn, Christian von Essen from Heja Framtiden will talk to Karin Armgarth, Country Manager Sweden at Swappie, about how Swappie is actively reshaping consumer behavior, what’s worked so far, and what challenges lie ahead.

A light lunch will be served. Please RSVP today already to secure your spot.