Profit for Good: Reinventing Business with Peter Singer
Norrsken House Amsterdam, VOC-Kade 10
November 11th 2026 | 17:00-18:30
Companies are among the most powerful forces in the world. What would happen if more of that power were directed toward solving its biggest problems?
That’s the question Peter Singer, Max Klijnstra (co-founder of Otrium) and Duco van Lanschot (co-founder Duna) bring to Norrsken House Amsterdam.
Max challenged himself to ask a bigger question: Are you doing as much good as you could? Duco will share his perspective on building a business with purpose embedded in its ownership.
These mission-driven builders are brought to the stage by Profit for Good - Peter Singer's latest initiative, in collaboration with The School for Moral Ambition. It explores how successful companies can use a meaningful share of their profits to tackle the world’s most pressing problems, without compromising their ambition to build great businesses.
Expect an honest conversation about founder journeys and what it really means to be successful.
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