Mimi Billing is the Europe editor at the European tech site Sifted, backed by the Financial Times. She has been reporting about startups since 2015 and is therefore well aware how hard it can be to sell a story to a media publication.
You will come away from this session with a better understanding how to pitch to media, what a press release should look like and how to get your message across.
As a friend to Norrsken, Mimi will also be having office hours for Norrsken members to pick her brain about PR questions and other media concerns you may have (support is members only).
ABOUT MIMI BILLING
Mimi Billing is the Europe Editor at Sifted, a Financial Times-backed media outlet, where she oversees coverage of European startups, with a particular focus on the Nordics and healthtech. Based in Stockholm, she joined Sifted in January 2019 after reporting on tech, startups, and net culture for Dagens industri. Her journalism career also includes roles at Expressen, Dagens Nyheter, TT Nyhetsbyrån, Aftonbladet, TV4, and Sveriges Radio.
