Search has changed.
Your customers, partners and investors are increasingly asking ChatGPT, Claude and Google’s AI answers for recommendations instead of scrolling through ten blue links. Yet most companies have no idea whether they’re being recommended, ignored or misrepresented in those answers.
Charlie Clark, founder of award-winning search agency Minty Digital, has spent the past few years working out what actually moves the needle in AI search.
This practical Lunch & Learn will explain how AI search engines decide which brands and sources to surface and what companies can do to improve their visibility.
What we’ll cover
- How AI search engines choose which brands and sources to mention
- Why being visible in AI Search engines such as ChatGPT is different from ranking on Google
- The five-step playbook we use with clients, from defining your audience and tracking prompts to building a citation plan
- How to check whether your company appears in AI search today
- The metrics that matter, including visibility, citations, sentiment and share of voice
- Five practical improvements you can begin implementing this week
The live audit
We’ll finish with a live audit of one or two attendee websites. Charlie will show where each brand currently stands, what may be limiting its visibility and what he would prioritise first.
Limited spots, secure yours by signing up.
Be part of the solution.
November 5
12:00-13:00
Norrsken Stockholm
