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16 April 10:00-11:30Norrsken House Barcelona

How coding agents help founders test ideas faster, shape stronger product vision, and build belief before they build too much.

Members-only / Red Room (4th floor) / 16 April / 10:00-11:30

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When building software gets cheaper, the real constraint moves upstream. Not execution, but judgment: knowing what is worth building, why it matters, and how to make that vision tangible enough that others believe in it too.

Coding agents like Codex, Claude Code, or Lovable are changing the physics of product development. But faster execution without stronger product thinking just means more digital waste, faster.

 We will work through how to use coding agents as a thinking tool, not just a building tool, and how a tangible prototype creates belief across founders, teammates, and early supporters. We will walk through real examples and Cesc will share all files and resources in a GitHub repository so you can explore and experiment at your own pace.

What we will cover:

  • What changed with coding agents, and why software production is accelerating so quickly
  • Why faster execution makes product judgment more valuable, not less
  • How to use low-fidelity artifacts to explore problems and validate direction
  • How to create high-fidelity prototypes that make a product feel real before it is fully built
  • How a tangible vision creates belief across founders, teammates, collaborators, and early adopters

This session is for non-technical founders who want to be more hands-on with product direction, early-stage teams that need to align around a vision, and founders exploring a pivot or a new product bet.

Expert

Cesc Vilanova
Co-founder Agent Studio

Barcelona-based product leader and founder with 20 years of experience building digital products across startups and enterprises. Before founding Agent Studio, he was CPO and co-CEO of a company that was acquired, and led digital transformation at Flight Centre Travel Group. He started his career in the video game industry and trained in film and visual communication.

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